In the age of multimedia, social media, and globalization, people are presented with different content to consume daily. Seeing is believing and you are what you consume. The advance in technology has given an unfair advantage to big brands and conglomerates to offer their information and ideas to consumers through internet and mobile adverts.
People are presented with an alternative image of how they should look through the adverts they are shown. It's a considerable threat to African traditions, culture, and image which haven't been extensively digitized and distributed. During the colonial era, Africans were discouraged from associating with anything which tied them to their roots and African origins. Most of the African traditions, arts, crafts, dressing, and music were deemed demon possessed by the missionaries. Brainwashed as we are but not excluded from advanced technology, is it the time to bury our past, culture, and traditions?